Techniquest

The growing use of Technology in cultural event venues

By Gareth McTiffin, Events Development Manager

Technology has become a key investment through many sectors of business and has integrated itself into our day to day lives.

As events become more immersive experiences, technology has inevitably heightened the expectation of event attendees; basics like Wi-Fi, integrated lighting and sound systems are the norm and can be found in most places as part of the venue’s offering. Our everyday use of technology, from Twitter and Instagram to event apps and ticket purchasing, makes technology the ‘norm’ on any event planners list.

As Techniquest’s Events Development Manager I’ve rounded up some of the industries cutting edge technology trends and how I think these will play a role in cultural venues in 2018.

Augmented Reality (AR)

AR is virtual reality’s (VR) close relative, using elements of VR to blend the boundary between physical and digital space. 2018 will further the use of AR by incorporating the technology into events and exhibitions to engage and interact with guests like never before.

Here at Techniquest we’ve already introduced AR into one of our many fun and interactive exhibits available for delegates during events.

Event Apps

Apps already play a huge part in how organisers and delegates can communicate and interact with events, particularly those hosted at unique venues.

Specially designed event apps enable companies ‘Go Green’ by replacing resource heavy printed guides with electronic guides that can be accessed on a tablet or smartphone. Event organisers can also use event apps to control content and engage with guests in different ways depending on their location within the event or on the time of day!

Livestreaming

Live steaming events is fast becoming common practice to reach larger audiences and to whip up online interaction. I believe we’ll see a surge in the livestreaming of awards ceremonies and conferences as businesses continue to maximise their resources.

Techniquest work with the audio-visual specials Orchard Media, who offer live streaming across all spaces within our attraction.

Social media walls

Every day we immerse ourselves in Facebook and other social platforms to see the latest trends and gain updates from friends and colleagues. In 2018 the integration of the ever-growing desire for information and online interaction into an event by adding a social media wall will increase.

Social media walls are live or aggregated (and usually filtered) feed of social posts from sites like Twitter, Instagram and Facebook that are displayed on a digital signage display. They can be used for feedback during product launches or to monitor polls running during an event.

Gamification

There are loads of fun ways to add gamification to the events experience. Companies have been utilising event apps and badging systems to add an element of fun. At a recent event hosted by Noodle Live, a league table of guests were kept to monitor those delegates who were being the most proactive with their radio-frequency identification (RFID) badges!

Venue choice can also be a quick win when considering introducing this trend into your events strategy. With over 130 exhibits and electronic interactive trails to explore, Techniquest certainly breaks down barriers amongst delegates and injects a bit of fun into any type of event.

Whenever the topic of technology arises, I’m always thinking, what comes next? In a few years we’ll be discussing the next big development to transform the way we communicate, promote and engage at events. It’s an ever-changing landscape, and cultural venues have to continue to evolve to remain at the forefront.

Stay tuned…


Make an event enquiry

Email us 029 2047 5466

 

Find us

  Techniquest, Stuart Street, Cardiff, CF10 5BW

Contact us

  029 2047 5475
  info@techniquest.org

Opening hours

  During local school holidays
10.00am–5.00pm Bank Holidays, seven days a week.

  School term
9.30am–4.30pm Tuesday–Friday;
10.00am–5.00pm Saturday and Sunday.

Charity & company

  Registered charity no. 517722
  Registered in Wales no. 01955696

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FAQs

  •   What is Techniquest?

    Techniquest is an educational charity, with a science centre in Cardiff Bay. Our mission is to embed science in Welsh culture through interactive engagement. We provide a range of services to schools and teachers to complement formal education provision in Wales and work extensively with public audiences.

  •   Where can I park?

    We are pleased to be able to offer all of our visitors discounted parking with Q-Park, our preferred parking partner.

    The Q-Park operates the Cardiff Bay car park in Pierhead Street which is around 8 minutes walk from Techniquest.

    We have agreed a special discount rate for our customers of 15% off all pre-bookings.
    Pre-book and guarantee your space here using the code TECHNI15.

    There are also nearby pay-and-display car parks on Stuart Street and Havannah Street. Please do not park on Havannah Street itself.

  •   Who is it for?

    Techniquest is suitable for all ages! We do have special events for certain groups, however — see Toddler Days, After Hours and Home Educator days.

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